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How to Create Viral Video Content

Jan 6, 2023

Video content has become increasingly popular on social media in recent years, with platforms like TikTok and Instagram taking center stage. With the rise of video, it’s no surprise that businesses are looking to use this medium to increase brand awareness and go viral. You have to create viral video content and include it in your marketing strategy. If you fail to hop on the video train, you are missing out on an abundance of opportunity that comes with going viral.

two girls recording a viral video for their podcast episode

Creating a viral video isn’t always easy. It takes a combination of creativity, timing, strategy, and a bit of luck to craft a video that resonates with audiences and is shared widely across the internet. Here are a few of my best tips to help you increase your chances of creating a successful viral video for your social media marketing efforts:

  1. Keep it short and sweet: People have short attention spans. This is especially true when they scroll videos through social media. Make sure your video is concise and to the point. Ideally no longer than a minute or two. You want to eliminate “dead space” and get right to the point. By having your videos professionally edited it becomes easier to create viral video content.
  2. Use compelling visuals: A visually appealing video is more likely to grab the attention of your audience. Use high-quality footage and graphics, and consider hiring a professional videographer if you have the budget. Pixelated low quality videos are not going to grab attention.
  3. Tell a story: A compelling narrative is key to creating a viral video. Think about the message you want to convey and how you can do it in an interesting and engaging way. People love listening to a story and connecting to you on a deeper level.
  4. Use humor: People love to laugh, so incorporate humor into your video. Just make sure it’s appropriate and aligns with your brand.
  5. Use trending music: Music can set the tone for your video and help it stand out. Choose a catchy or emotional song that complements your message. Watch Instagram and TikTok to find trending audios and use them as often as possible. A great way to find trending sounds for your TikTok videos is by using this site: https://www.plannthat.com/trending-tiktok-and-reels-audio/
  6. Utilize hashtags and tagging: Use relevant hashtags and tag other users or brands in your video to increase its visibility and reach a wider audience. Hashtags still work wonders! I highly recommend you have a hashtag strategy in place to make best use of them. Use the site https://www.displaypurposes.com/ to find relevant hashtags!
  7. Promote your video: Just because you’ve created a great viral video doesn’t mean it will be destined to take off. Promote your video through your social media channels and consider running paid social media ads to give it a boost.

Creating a viral video takes time and effort, but if done right, it can be an incredibly effective way to increase brand awareness and drive engagement on social media. If you’re ready to create viral video content, check out my services page here and let’s chat about how we can help you. Good luck!

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